Non-food
Our strategy aims to be as strong in non-food as in food. This means offering the same great quality, range, price and service for our customers as we do in our food business.
Our widest range of non-food can be seen in Extra stores and Homeplus, including electricals, home entertainment, clothing, health and beauty, stationery, cookshop and soft furnishings, and seasonal goods such as barbecues and garden furniture in the summer. 115 of our stores also have opticians and around 270 have pharmacies
In 2006 we launched Tesco Direct , a new online and catalogue non-food offer, with over 12,500 products available online. Next day delivery is standard for small items with a unique two-hour delivery window. We issued 11.5 million catalogues last year. The popularity of our in-store Direct desks, which are now in 231 stores, continues to increase as more customers order and collect items from their local Tesco. We plan to add clothing to our online offer later this year. To find out more visit www.tesco.com/direct.
Ranges and Value
All our stores sell some non-food, with our Extra format and trial Homeplus format offering the biggest choice. By introducing these ranges to more of our stores we can bring down prices and offer customers the convenience of shopping for great value non-food along with their food and household goods. Value, Tesco standard and Finest own-brand products are available across our non-food offer. We offer over 2,000 Value lines and increasingly, many Finest lines too, including cashmere jumpers and bedding.
Clothing
Tesco clothing brings fashion to a wide audience at fantastic prices. One in seven of our customers have bought from our clothing ranges. F&F is the label of fashion, style and great value, while our Cherokee brand offers essential trend-led kids clothing and adult casual wear. Visit http://www.tesco.com/clothing which enables customers to preview what's in store, find their nearest shop with clothing and sign up to the Fashionfile email. We also have plans to open an online clothing shop.
Making it happen
We have 25 distribution centres, 6 of which handle our non-food and clothing ranges. Getting the right product to the right store at the right time means customers can get what they want, when they want it. Tesco now has a team of people sourcing non-food products globally, to make sure we can buy in the most efficient way and pass on the savings to customers.
